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Full Product Details

Author:   Genie James
Publisher:   John Wiley & Sons Inc
Imprint:   Jossey-Bass Inc.,U.S.
Dimensions:   Width: 16.10cm , Height: 2.40cm , Length: 24.10cm
Weight:   0.538kg
ISBN:  

9780787944445

ISBN 10:   0787944440
Pages:   296
Publication Date:   13 March 2000
Audience:   Professional and scholarly ,  General/trade ,  College/higher education ,  Professional & Vocational ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock  
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Preface xi Acknowledgements xv The Author xix Part One: The Health Care Gatekeepers: Women Hold the Keys 1 1 Understanding the Women’s Health Marketplace 3 John Kaszuba 2 The Women’s Health Movement 24 Genie James 3 Consumer Pressure Meets Public Policy 34 Genie James 4 Following Women’s Dollars 46 Genie James 5 Adapting Product Lines and Information Technology for the Consumer 55 Genie James Part Two: Women’s Health Care: Mission, Managed Care, and Market Share 67 6 Success Factors for Providers of Women’s Health Services 69 Kathleen C. Hanold 7 Private Sectors and the Women’s Health Market 77 Rita J. Menitoff 8 Integrated Systems of Care for Women’s Health 88 Jaynelle F. Stichler 9 The Social Reconnaissance Approach for Understanding Women’s Health 111 Michael R. J. Felix, James N. Burdine 10 The Underserved Women as a Business Consideration 134 Genie James, Stacy A. Graham, Laura J. Reed 11 Getting the Most from Each Marketing Dollar 158 Genie James Part Three: The Hands Touching the Patients: Models for Care 169 12 Physician Integration: When to Partner 171 Jeffrey B. Persson 13 Practicing Care: The Nurse Practitioner Model 185 Jeffrey B. Persson 14 Employer Strategies: Women in the Workforce 195 Genie James, Holly E. Owens 15 Creating Healing Environments for Women 207 Jaynelle F. Stichler 16 Women’s Health as a Strategic Initiative 218 Genie James, C. Ann Boeke 17 Medicare Risk: Evolution and Implications for Women 226 Kimberly Weiss 18 Relationship-Centered Care: Hope on the Horizon 246 Genie James 19 Conclusion 258 Genie James Index 263

Reviews

this book contains valuable business information to healthcare business executives, hospital top administrators, and other healthcare organizations interested in marketing services to women consumers. Physicians who are medical directors of women's health centers will find this a handbook of strategic indicators and modules of care which will serve as a compass for planning services to women. ----Doody Publishing, Inc. <br> With this book Genie James-the most knowledgeable woman in the country on women's health-has hit another home run! --Pamela Maraldo, Director of Managed Care Programs and joint appointment with the School of Nursing and Business, Columbia University, New York <br> The next 'big thing' in health care will be the individual health care consumer. This book is written for those that want to understand and tap into the tremAndous power of the female consumer. Genie James gets this revolution just right, offering a useful guide for anyone entering this marketpla

this book contains valuable business information to healthcare business executives, hospital top administrators, and other healthcare organizations interested in marketing services to women consumers. Physicians who are medical directors of women's health centers will find this a handbook of strategic indicators and modules of care which will serve as a compass for planning services to women. ----Doody Publishing, Inc. <br> With this book Genie James-the most knowledgeable woman in the country on women's health-has hit another home run! --Pamela Maraldo, Director of Managed Care Programs and joint appointment with the School of Nursing and Business, Columbia University, New York <br> The next 'big thing' in health care will be the individual health care consumer. This book is written for those that want to understand and tap into the tremAndous power of the female consumer. Genie James gets this revolution just right, offering a useful guide for anyone entering this marketplace. --Edward O'Neil, Center for the Health Professions, University of California, San Francisco <br> Winning in the Women's Health Care Marketplace offers readers an exceptional return on their investment. Health care leaders, decision makers, and strategists will recognize the value of integrating women's health services into existing health systems. --Elizabeth Reich, president, National Association for Women's Health

-this book contains valuable business information to healthcare business executives, hospital top administrators, and other healthcare organizations interested in marketing services to women consumers. Physicians who are medical directors of women's health centers will find this a handbook of strategic indicators and modules of care which will serve as a compass for planning services to women.- ----Doody Publishing, Inc. -With this book Genie James-the most knowledgeable woman in the country on women's health-has hit another home run!- --Pamela Maraldo, Director of Managed Care Programs and joint appointment with the School of Nursing and Business, Columbia University, New York -The next 'big thing' in health care will be the individual health care consumer. This book is written for those that want to understand and tap into the tremAndous power of the female consumer. Genie James gets this revolution just right, offering a useful guide for anyone entering this marketplace.- --Edward O'Neil, Center for the Health Professions, University of California, San Francisco -Winning in the Women's Health Care Marketplace offers readers an exceptional return on their investment. Health care leaders, decision makers, and strategists will recognize the value of integrating women's health services into existing health systems.- --Elizabeth Reich, president, National Association for Women's Health

this book contains valuable business information to healthcare business executives, hospital top administrators, and other healthcare organizations interested in marketing services to women consumers. Physicians who are medical directors of women's health centers will find this a handbook of strategic indicators and modules of care which will serve as a compass for planning services to women. ----Doody Publishing, Inc. With this book Genie James-the most knowledgeable woman in the country on women's health-has hit another home run! --Pamela Maraldo, Director of Managed Care Programs and joint appointment with the School of Nursing and Business, Columbia University, New York The next 'big thing' in health care will be the individual health care consumer. This book is written for those that want to understand and tap into the tremAndous power of the female consumer. Genie James gets this revolution just right, offering a useful guide for anyone entering this marketplace. --Edward O'Neil, Center for the Health Professions, University of California, San Francisco Winning in the Women's Health Care Marketplace offers readers an exceptional return on their investment. Health care leaders, decision makers, and strategists will recognize the value of integrating women's health services into existing health systems. --Elizabeth Reich, president, National Association for Women's Health

Author Information

GENIE JAMES is a strategic business development consultant in Nashville, Tennessee. James was formerly Executive Vice President of Managed Care and Marketing for PrinipalCare, Inc. and a Director of the Integration Services Group for Quorum Health Resources, LLC. She is the author of Making Managed Care Work.

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