Awards

• Commended for Gourmand Awards (Sustainability & Wine Category) 2023
• Winner of Gourmand Awards (Sustainability & Wine Category) 2023

Overview

Wine is an art, a craft, a science, and a delicious part of life enjoyed by millions of people. But it is a global industry, too. In Wine Wars II economist Mike Veseth shows how globalization, commodification, and the ""revenge of the terroirists"" help determine what's in your wine glass - and how wine's triple crisis threatens the soul of wine.

Full Product Details

9781538163832

Table of Contents

Reviews

I've always been amazed by Mike's ability to clearly describe wine dynamics in a global perspective with a deep understanding of local forces. Wine Wars II is a must-read book to anyone who want to feel like a real expert on our marvelous, but a bit tricky world of wine.--Alessandro Torcoli, Director, Civilta del bere What a timely book for business leaders and their advisers! While the book's context is the wine and wine grape growing industries, the challenges and opportunities pinpointed and deftly parsed easily apply to so many industries and brands. Globalization, climate change, the economic challenges of labor, supply chain, brand-building and brand equity preservation in a digital world--Mike Veseth's synthesis of their present-day coalescence, and the 'so what' of that, seems almost clairvoyant. Wine Wars II is also a fun, punchy read, ripe with storytelling, along with some cool comparative wine tastings to illustrate the points. As an economics and finance-trained banker-turned-sommelier, I found this book to be invaluable for my work with clients and wine industry stakeholders of all sizes and stripes, as well as a delight to read.--Andrea Robinson, Master Sommelier and author, Great Wine Made Simple No one makes the powerful economic forces behind a bottle of wine more fascinating than Mike Veseth. Yet his easy-going, down-to-earth approach to these complex topics also brims with entertaining stories and humor - who else would analyze the appeal of wine brands named Secret Squirrel or Tussock Jumper? This new, 10-years-later, version two of his classic Wine Wars is filled with pithy insights about the world of vino today, such as 'identity trumps authenticity.' If you want to understand the future of wine, this book is a must read. It will convince you that climate change, economic risk, and stronger-than-ever global wine brands threaten the soul of wine itself. Are we headed for a dark age? Spoiler alert: Wine Wars II ends on a slightly optimistic note, in Portugal.--Elin McCoy, author of The Emperor of Wine, global wine critic for Bloomberg News and U.S. Editor of The Wine Conversation podcast 10 years ago, when I first read Wine Wars, I was excited to see finally someone wrote about the business aspect of wine. As a wine producer in China who was new to the industry (and the industry was also very new in China), the book gave me a global perspective to look at my local market. With the updated information in this edition, it would be refreshing for someone who wants to see how the industry has and has not changed.--Judy Chan, CEO of Grace Vineyard China

No one makes the powerful economic forces behind a bottle of wine more fascinating than Mike Veseth. Yet his easy-going, down-to-earth approach to these complex topics also brims with entertaining stories and humor - who else would analyze the appeal of wine brands named Secret Squirrel or Tussock Jumper? This new, 10-years-later, version two of his classic Wine Wars is filled with pithy insights about the world of vino today, such as 'identity trumps authenticity.' If you want to understand the future of wine, this book is a must read. It will convince you that climate change, economic risk, and stronger-than-ever global wine brands threaten the soul of wine itself. Are we headed for a dark age? Spoiler alert: Wine Wars II ends on a slightly optimistic note, in Portugal.--Elin McCoy, author of The Emperor of Wine, global wine critic for Bloomberg News and U.S. Editor of The Wine Conversation podcast 10 years ago, when I first read Wine Wars, I was excited to see finally someone wrote about the business aspect of wine. As a wine producer in China who was new to the industry (and the industry was also very new in China), the book gave me a global perspective to look at my local market. With the updated information in this edition, it would be refreshing for someone who wants to see how the industry has and has not changed.--Judy Chan, CEO of Grace Vineyard China

Author Information

Mike Veseth is professor emeritus of international political economy at the University of Puget Sound. He is editor of the award-winning blog The Wine Economist and author of several books on the business and pleasure of wine, including Extreme Wine; Money, Taste, and Wine; and Around the World in Eighty Wines, which received the 2018 Gourmand International award for “Best U.S. Book in Wine and Spirits Tourism” and is included on BookAuthority.com’s lists of the “Best Wine Books of All Time” and “Best Wine Audiobooks of All Time.” He currently lives in Tacoma, Washington

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