Overview

From its eighteenth-century beginnings, the Santa Barbara wine industry achieved success by embracing a 'wine by design' model. In this process farmers, wine makers, and entrepreneurs overcome roadblocks like diseases, government policies and regulations, and environmental concerns by utilizing the latest technological advances coupled with agribusiness capitalism. As the American demand for premium wine-grapes intensified in the late twentieth century, the Northern California wine industry rapidly grew its boutique and innovative local designer winemaking to increase profit to meet demand and compete on a global scale. Set in the context of the regional, national, and global wine community, this story illuminates a regional story of how the Santa Barbara wine industry found solutions to current market conditions while utilizing local traditions to develop a new version of local wine terroir.  An accomplishment that allowed them to compete in the global marketplace yet develop highly specialized wine that is unique to the region. By employing leading-edge technology and entrepreneurship, the California Central Coast region of Santa Barbara became a model for the American vision of agricultural innovation and an integral part of the international wine trade, developing a personalized version of local wine terroir.

Full Product Details

Author:   Victor W. Geraci
Publisher:   University of Nevada Press
Imprint:   University of Nevada Press
Dimensions:   Width: 15.20cm , Height: 2.50cm , Length: 22.90cm
Weight:   0.405kg
ISBN:  

9781948908443

ISBN 10:   1948908441
Pages:   264
Publication Date:   30 March 2020
Recommended Age:   From 16 to 10 years
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock  
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Table of Contents

TABLE OF CONTENTS Preface Chapter One: Wine By Design: Wine Begins its Journey to Santa Barbara Chapter Two: Santa Barbara's First Wine Industry Chapter Three: False Starts and the Road to Rediscovering Santa Barbara Chapter Four: The California Wine Revolution Looks To Santa Barbara Chapter Five: Santa Barbara Pioneers Plant Wine-grapes Chapter Six: Santa Barbara Gains Recognition Chapter Seven: 1990s—Santa Barbara Gains Vintibusiness Status Chapter Eight: Booming Business—Continued Problems Chapter Nine: Wine Is Here To Stay Chapter Ten: The New Millennium Brings New Challenges Chapter Eleven: New Millennium—New Land-use and Environmental Challenges Chapter Twelve: A Decade of Successful Expansion: 2000 to 2010 Chapter Thirteen: Old Problems—New Challenges Chapter Fourteen: The Era of Boutique Wineries Epilogue: A Backward Look Forward Sources Consulted Index  

Reviews

Geraci is the author to read on the Santa Barbara wine industry. This book is the work of a master craftsman in history. -- Kolleen M. Guy, Duke Kunshan University

Geraci is the author to read on the Santa Barbara wine industry. This book is the work of a master craftsman in history. - Kolleen M. Guy, Duke Kunshan University

Author Information

Victor W. Geraci is a former food and wine history specialist at the Oral History Center at the Bancroft Library and author of Salud: The Story of the Santa Barbara Wine Industry.

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