Overview

If your brand were a person, would they be in a happy relationship? Designed by The Clearing, one of London's most creative and well connected Branding Agencies, and with the co-operation of a host of world-leading brands, Wild Cards asks 25 questions of 25 thought leaders, and provides a road map for readers who want to think innovatively about their business. Featuring thought provoking interviews by senior leaders at the likes of McLaren, Virgin, Netflix, Burberry and Brewdog, this is a business book which asks new questions and presents surprising answers - and explains how you can identify your purpose, develop your strategy and get ahead of the crowd in your own business.

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9781473695269

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Nick Liddell is a published author, speaker and writer. He's a regular contributor to the Huffington Post, Marketing Society, Marketing and The Drum. Currently Director of Strategy for award-winning brand consultancy of the year The Clearing, he was previously Director of Strategy at Dragon Rouge, Global Strategy Director at Clear M&C Saatchi and Director of Brand Valuation at Interbrand. He's working his way through an alphabet of the world's biggest and best brands including Amex, BP, Guinness, Heinz, McLaren, Samsung, Prada. He speaks at business schools, conferences and universities, and is Visiting Fellow at Cranfield University. His job is to help clients make the most of their brands to grow their businesses.

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