Overview

"In """"Wide Awake in the Windy City"""", Matt Golosinski traces the century-long ascent of the Kellogg School of Management, detailing its influence on marketing and its evolution as a globally renowned general management force. The story contextualizes the school's strategic decisions and brings to life some of its most important catalysts - deans, professors, students, and business practitioners.The school historically turned disadvantage to opportunity, finding innovative ways to remain in the vanguard of management education. At every turn, this journey involved the vision of extraordinary people who, against the odds, created an enduring example of educational excellence."

Full Product Details

Author:   Matt Golosinski ,  Richard P. Honack
Publisher:   Northwestern University Press
Imprint:   Northwestern University Press
Dimensions:   Width: 17.80cm , Height: 3.30cm , Length: 25.40cm
Weight:   1.168kg
ISBN:  

9780810125049

ISBN 10:   0810125048
Pages:   332
Publication Date:   30 April 2008
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock  
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Reviews

Northwestern's Kellogg School of Management has long been one of the world's greatest centers for the analytical study of competitive organizations. This book is at its best when it tells the story of how Northwestern cultivated greatness in research and applied it to build excellence in management education. --Roger Myerson, Winner of the 2007 Nobel Prize in Economics; Harold L. Stuart Professor of Decision Sciences, Kellogg School, 1976-2001 The Kellogg School is a one-of-a-kind resource. Business is about working together to find solutions and make things happen. I think Kellogg has that pragmatic, execution-based view to a degree that is unusual among the world's elite business schools. In my experience, I find that Kellogg has a unique ability to produce graduates who know how to collaborate to produce results. --Miles D. White, Chairman and CEO, Abbott

Author Information

Matt Golosinski is the editorial director of the Kellogg School, managing a variety of communications initiatives, such as Kellogg World, the school's 50,000-circulation alumni journal. Richard P. Honack is the assistant dean and chief marketing officer of the Kellogg School, where he is also an adjunct associate professor.

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