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Why You Buy What You Don't NeedHow Emotional Spending, Impulse Buying, and Dopamine Habits Keep You Stuck-and How to Break Free by Jordan Ellis You don't buy things because you're careless. You buy them because something inside you wants relief. If you've ever wondered why willpower isn't enough... Why you keep buying things you didn't plan to buy... Or why telling yourself to ""just stop"" never works- This book offers a different answer. Why You Buy What You Don't Need explores the emotional and psychological forces behind impulse buying and stress spending-without shame, budgets, or moral lectures. It reveals why shopping feels comforting in the moment, why regret often follows, and why the cycle keeps repeating even when you know better. This isn't a money book. It's a book about what money is being used to manage. Inside, you'll discover: Why impulse buying is driven by emotion, not lack of discipline How dopamine and anticipation keep you chasing relief instead of satisfaction The hidden role stress and anxiety play in emotional spending Why online shopping environments quietly work against self-control How to interrupt urges without deprivation or rebellion Practical ways to replace the reward shopping once provided How to rebuild trust with yourself after past spending mistakes Written with clarity and compassion, this book helps you understand the moment before the purchase-the feeling before the click-and shows you how to respond differently without pressure or perfection. You'll also find a 30-day Emotional Spending Reset, designed to help you slow the reflex, recognise patterns, and regain control in a realistic, sustainable way. This book is for anyone who: Buys impulsively when stressed, tired, or overwhelmed Uses shopping as comfort, escape, or control Feels guilt or shame after spending Wants clarity and calm instead of constant self-criticism You don't need more rules. You don't need more willpower. You need understanding. When you understand why you buy, the behaviour loses its grip-and choice returns.

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