Overview

Women drive 80 percent of consumer spending. The most powerful determining factor for how we see the world is gender. In today's business market, women hold buying power of $4.4 trillion in the United States alone. Mastering the skills to tap into the world's largest buying segment will give you the competitive advantage you need. In this audiobook, Dawn Jones shares seven techniques for bridging the gap and capturing more business. Through scientific research, learn how women differ from men in the buying process.Overcome the fear of sales.Learn to operate with integrity.Learn to ask great questions.Integrate four communication styles.Learn to sell to seven personality types.Master the four stages of competency.Why Women Buy will equip you to stay ahead of your competition and master the art of selling to half the population.

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9781470825317

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Dawn Jones, the Personality Analyst, is an author, speaker, and radio talk show host. More than a theorist, she has put her insights and methods to the test in real-life situations, professionally and personally. She is passionate about helping people reach their goals and live their dreams and helps them discover the essentials of communicating for results, building self-esteem, and unlocking their paths to success. In her free time, Dawn travels with her husband to East Africa, where they volunteer with nonprofit groups to help build hope and a future for the next generation. Sherry Prindle has delivered more than four thousand seminars and two hundred keynote speeches. More than one thousand professionals credit her for helping them launch successful businesses and careers. A certified master coach trainer, Prindle certifies life and executive coaches as the founder of the Professional Coach Academy.

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