Why Viewers Watch: A Reappraisal of Television′s Effects

Author:   Jib Fowles
Publisher:   SAGE Publications Inc
ISBN:  

9780803940772


Pages:   284
Publication Date:   09 March 1992
Format:   Paperback
Availability:   To order   Availability explained
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Why Viewers Watch: A Reappraisal of Television′s Effects


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Overview

Substantially updated, this revised edition of Why Viewers Watch presents recent research, overlooked past studies and fresh survey data to offer an alternative perspective on the role of television and how it serves its viewers psychologically. Fowles argues that television is a `grandly therapeutic force' - a tension-reliever of great benefit to viewers. He also examines the phenomenon of media snobbery - anti-television attitudes proliferated by those who want to feel superior to others by denigrating television viewing.

Full Product Details

Author:   Jib Fowles
Publisher:   SAGE Publications Inc
Imprint:   SAGE Publications Inc
Dimensions:   Width: 14.00cm , Height: 1.70cm , Length: 21.60cm
Weight:   0.400kg
ISBN:  

9780803940772


ISBN 10:   0803940777
Pages:   284
Publication Date:   09 March 1992
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

Preface to the Revised EditionOn TrialA Checkered PastWhat Viewers Truly Want (and Get) from TelevisionHow it Happens that Viewers Get What They WantTV PriggeryTelevision is Good for NervesTelevision is Good for SpleensTelevision is Good for HeartsTelevision is Good for BrainsTelevision is Good for ChildrenTelevision Heals

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