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OverviewConsumer behavior affects the fashion industry?in design, production, merchandising and promotion at all levels?as much as it affects retailing. The Second Edition of Why of the Buy: Consumer Behavior and Fashion Marketing continues to address how psychology, sociology, and culture all influence the how, what, when, where, and why of the buy. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students.New to this Edition -New What Do I Need to Know About feature lists the objectives of each chapter, providing a roadmap for study - New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet - New discussion of Omnichannel retailing in Ch. 13 Full Product DetailsAuthor: Patricia Mink Rath , Stefani Bay , Penny Gill , Richard PetrizziPublisher: Turtleback Books Imprint: Turtleback Books ISBN: 9781322146768ISBN 10: 1322146764 Pages: 481 Publication Date: 25 September 2014 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |