Overview

Where does creativity come from? The answer is unique for each of us--our True North--and this book will help you find yours. As artificial intelligence gains an increasing foothold in our work and our lives, the need to find and maintain our uniquely human creativity is growing more urgent. This guide will ensure that you stay on course as you navigate through the complexity of modern times. It will help you open new pathways to creativity and equip you with tools for your personal and professional journey to becoming a conscious participant in creation. Through a combination of essays, meditations, and memoir, Which Way Is North offers an illuminating journey into the interior of the human heart and mind, revealing how your inner experience informs who you can be and what you express out in the world. In the course of learning more about your creative potential, you'll learn how to: ● Reliably calm your nerves in order to come up with ideas ● Decode the stories the media tells and their effects on viewers ● Pursue experiences that feed your creative process with purpose

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"Will Cady, Reddit's Global Brand Ambassador and founding head of Reddit's KarmaLab creative strategy team, is in a unique position to listen to the real-time needs and concerns of thousands of media-driven communities today, while predicting tomorrow's trends for culture. In his role as strategist, Cady has leveraged his uniquely blended approach of creativity and mysticism to counsel business leaders toward impactful, empathetic marketing of powerhouse brands in tech, including Apple, Google, Samsung, T-Mobile, AT&T, and Adobe. He has worked with major household brands such as Toyota, LEGO, McDonald's, Chipotle, and Coca-Cola. In addition, he has consulted with entertainment leaders at Netflix, Disney, Amazon Studios, Paramount, and more. Will Cady has appeared on stage in front of thousands at SXSW, the Consumer Electronics Show, Cannes Lions, and The Gathering. He was named in AdWeek's 2020 ""Top 50"" list for tech, media, and marketing. Will Cady, Reddit's Global Brand Ambassador and founding head of Reddit's KarmaLab creative strategy team, is in a unique position to listen to the real-time needs and concerns of thousands of media-driven communities today, while predicting tomorrow's trends for culture. In his role as strategist, Cady has leveraged his uniquely blended approach of creativity and mysticism to counsel business leaders toward impactful, empathetic marketing of powerhouse brands in tech, including Apple, Google, Samsung, T-Mobile, AT&T, and Adobe. He has worked with major household brands such as Toyota, LEGO, McDonald's, Chipotle, and Coca-Cola. In addition, he has consulted with entertainment leaders at Netflix, Disney, Amazon Studios, Paramount, and more. Will Cady has appeared on stage in front of thousands at SXSW, the Consumer Electronics Show, Cannes Lions, and The Gathering. He was named in AdWeek's 2020 ""Top 50"" list for tech, media, and marketing."

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