Where Metaphors Come From: Reconsidering Context in Metaphor

Author:   Zoltan Kvvecses (Evtvvs Lorand University)
Publisher:   Oxford University Press, USA
ISBN:  

9781322458076


Pages:   233
Publication Date:   01 January 2014
Format:   Electronic book text
Availability:   In stock   Availability explained
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Where Metaphors Come From: Reconsidering Context in Metaphor


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In Where Metaphors Come From, Zoltan Kovecses proposes a metaphorical grounding that augments and refines conceptual metaphor theory according to which conceptual metaphors are based on our bodily experience. While this is certainly true in many cases of metaphor, the role of the body in metaphor creation can and should be reinterpreted, and, consequently, the body can be seen as just one of the several contexts from which metaphors can emerge (including the situational, discourse, and conceptual-cognitive contexts) - although perhaps the dominant or crucial one. Kovecses is a leader in CMT, and his argument in this book is more in line with what has been discovered about the nature of human cognition in recent years; namely, that human cognition is grounded in experience in multiple ways - embodiment, in a strict sense, being just one of them (see Barsalou, 2008; Gibbs, 2006; Pecher and Zwaan, 2005). In light of the present work, this is because cognition, including metaphorical cognition, is grounded in not only the body, but also in the situations in which people act and lead their lives, the discourses in which they are engaged at any time in communicating and interacting with each other, and the conceptual knowledge they have accumulated about the world in the course of their experience of it.

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Author:   Zoltan Kvvecses (Evtvvs Lorand University)
Publisher:   Oxford University Press, USA
Imprint:   Oxford University Press, USA
ISBN:  

9781322458076


ISBN 10:   1322458073
Pages:   233
Publication Date:   01 January 2014
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Zoltan Kovecses is Professor of Linguistics in the Department of American Studies at Eotvos Lorand University.

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