When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media

Author:   Doug Underwood
Publisher:   Columbia University Press
ISBN:  

9780231080491


Pages:   259
Publication Date:   23 November 1995
Format:   Paperback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media


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Overview

An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit, 'reader-friendly' journalism. Includes a new preface to the paperback edition.

Full Product Details

Author:   Doug Underwood
Publisher:   Columbia University Press
Imprint:   Columbia University Press
Dimensions:   Width: 15.20cm , Height: 1.80cm , Length: 22.80cm
Weight:   0.397kg
ISBN:  

9780231080491


ISBN 10:   0231080492
Pages:   259
Publication Date:   23 November 1995
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.
Language:   English

Table of Contents

Reviews

<p> An impressive exploration of the impact of market-oriented, reader-driven journalism on the newsroom, the daily newspaper, and the attitudes of newspaper journalists. Underwood shows how planning, packaging, and profitability are replacing the basic traditions of newspapers, with an excessive emphasis since the 1970s on marketing, managerialism, and the bottom line. Entertainment, fantasy, and salesmanship have been substituted for ideas and information.... Other chapters cover how USA Today and the Gannett Company have revamped industry attitudes toward color and design and includes surveys of 429 newsroom employees at 12 daily newspapers in the West. Four chapters discuss pressures on newsworkers, advances in technology, and the future of the printed word.... Twelve pages of charts and extensive notes. -- Choice


Author Information

Doug Underwood is professor of communication at the University of Washington at Seattle.

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