When Business Meets Culture: Ideas and Experiences for Mutual Profit

Author:   B. Munoz-Seca ,  J. Riverola
Publisher:   Palgrave Macmillan
Edition:   1st ed. 2011
ISBN:  

9781349327331


Pages:   290
Publication Date:   30 November 2010
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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When Business Meets Culture: Ideas and Experiences for Mutual Profit


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Overview

The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture's role as an economic developer.

Full Product Details

Author:   B. Munoz-Seca ,  J. Riverola
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Edition:   1st ed. 2011
Weight:   0.394kg
ISBN:  

9781349327331


ISBN 10:   1349327336
Pages:   290
Publication Date:   30 November 2010
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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BEATRIZ MUÑOZ-SECA, PhD from the University of Navarra and Ed.M. from Harvard University, USA. With more than 15 years experience in high-level positions, in national and international companies as well as in Public Administration, she has worked in the United States, Mexico and Spain. Professor Muñoz-Seca joined IESE in 1990, where she is Full Professor of Production, Technology and Operations Management. JOSEP RIVEROLA, PhD in Industrial Engineering from the Polytechnic University of Catalunya, Spain, and PhD in Operations Research from Stanford University. In 1976 he was awarded the chair Organization of Operational Research and Production at the Polytechnic University of Catalunya. Professor Riverola is currently Professor of Production, Technology and Operations Management and holds the Alcatel chair at IESE.

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