Overview

What's the Big Idea? Jaime Cabrera has been asking this question and leading creative teams to the answer for over 25 years. Inspired by and featuring conversations with dozens of top creative directors from around the world on his popular podcast Confessions of a Creative Director, What's The Big Idea is a must-have resource for any ambitious creative looking to advance their career as a creative leader at an agency, brand or organization of any kind. Inside this compact book, you'll find big-picture concepts and principles that will help you lead efficiently and effectively at the highest levels. But it's not just theory-it's filled with real-world ideas, tools and techniques you can implement right now. Jaime covers a wide range of topics-from exploring exactly what the hell the role of a creative director is to overcoming imposter syndrome to how to lead teams to killer ideas. And he does it all with his signature wit. Throughout his career, Jaime has created work for some of the biggest brands in the world including Hyundai, Microsoft, Mastercard and NBC Universal, just to name of few. And now for the first time ever, he's pulling back the curtain to reveal hard-learned lessons and principles that will transform you into the kick-ass creative director you've always dreamt of being. Here's an excerpt of the intro. Introduction The job of a creative director comes with many challenges, pressures, problems and the occasional headache. While the role is exciting, rewarding and fun, it's also not for the faint of heart. This book is your high-level field guide to making it into the role you want. If you're reading this, chances are you've just been promoted to or hired to be a Creative Director (CD). Congratulations! Or perhaps you're already a creative director who is looking for inspiration and to be reenergized...or maybe you simply want to commiserate with other CDs through the stories, ideas and practices covered in the pages of this book. Maybe you're a creative professional of some kind who is looking to understand the role before deciding on whether or not you want to put in the time and effort required to becoming a creative director. Well, no matter your story or why you're here, welcome. This book is for you. To learn more about the author, the book and the podcast Confessions of a Creative Director, visit jaimecabreracreative.com.

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I am an award-winning Creative Director with twenty plus years of experience in the crazy world of advertising and marketing. I'm a first-generation Mexican-American born and raised in El Paso, Texas. I'm a proud graduate of the University of Texas at Austin, where I earned a degree in radio, television and film production with a minor in advertising. Hook 'Em Horns!After graduating, I worked as a production assistant in TV news, as well as film and commercial production. There, I mastered the art and science of taking people's coffee orders and the 1,001 uses for a C47, also known as a clothespin. Buy me a beer sometime and I'll regale you with strange but true PA stories, including the time I had to keep Trigger The Donkey company on a shoot for a car company.Not long after this, I landed a gig as a copywriter and producer, where I wrote, produced and directed everything from TV and radio spots to custom musical jingles and the occasional grand opening event. This one job basically set me up for almost everything I have achieved to this point.n 2020, I started Confessions of a Creative Director, the original podcast created by a Creative Director, for Creative Directors, those who strive to be them and anyone who wants to know our secrets. Each episode features stories from a wide array of creative bad-asses who give an inside look at the science and magic used to develop world-class creative.Together with my beautiful wife, two amazing boys and three crazy dogs, I live in Long Beach, California.

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