Overview

The term “cyberspace” that entered into our lives towards the end of the 20th century is defined as: “a global platform that consists of the network containing the infrastructures of information technologies with Internet, communication networks, computer systems, embedded processors and controllers”. When this term is analysed, it is seen that nearly all informatics systems minimize the human control and at many platforms, they are connected to each other. Although the term “cyberspace” is very new, it is like a living organism that is coordinated with scientific disciplines such as finance, defence, health, education, transportation and security, in all manned and unmanned areas. Our interaction with this organism covers almost all our lifespan. When looked closer, it is seen that cyberspace must be researched not only from technology side but also from sociology and psychology sides. So, welcome to the cyberspace journey that we prepared for you in our book What’s Happening in Cyberspace?

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9783631808672

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Hatice Necla Keleş is an Associate Professor at Bahçeşehir University Educational Science Faculty. She received her Bachelor’s Degree in the Department of Business Administration in Faculty of Economics and Administrative Sciences at Selçuk University. She completed her Master’s Degree and Ph.D. at Selcuk University, Institute of Social Sciences. Among her research interests are organizational behavior, human resource management and career planning. She is the Director of Innovative Educational Development and Research Center. Ahu Ergen is an Associate Professor at Bahçeşehir University. She studied Business Administration (Betriebswirtschaftslehre) at Marmara University. After graduation, she worked as marketing expert in automotive sector at a multinational company. She holds her PhD. in marketing from Marmara University and joined Bahcesehir University in 2009. She teaches several courses on marketing at undergraduate and graduate levels. Among her research interests are sustainable marketing, consumer behavior, competitive strategies and marketing management. She has book chapters, articles and conference papers published in these fields. She also writes articles about various brand management and marketing topics for the monthly brand magazines.

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