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"""A must read for any business, brand, or individual who speaks to humans in the year 2024, What's Behind Your Brand? is both a 101-guide and a comprehensive deep dive into how to create content that not only sells, but sells in a way that actually works for the world we are living in. As Chief Brand Strategist for a 7-figure company, I will continue to recommend this book to both my team and my clients."" -Michelle Garside, Chief Strategist + Founder, Soul Camp Creative""Language is everything! Jen is my go-to resource and expert when it comes to the constant evolution of language and what a powerful tool for inclusion it can be. This book lays out all of the opportunities we have to build workplace cultures of belonging through our language-one of the most powerful but underutilized tools we have. We all need to update our language on an ongoing basis. In this dynamic business environment, I rely on Jen's extensive knowledge and grasp of nuances. Details which can, in these times of great scrutiny for brands, make or break an organization's credibility and reputation."" -Jennifer Brown, DEI Thought Leader, Keynote Speaker, Bestselling Author of How to Be an Inclusive Leader""I am thrilled and looking forward to going on another DEIA journey with Dr. Jen O'Ryan. She has a natural ability to call out bias, stereotypes, and gender inequities head on, then break it down for all to understand, followed by providing alternatives to implement a more inclusive and welcoming personal and professional environment."" -Ilona Lohrey, President and CEO, Greater Seattle Business Association (GSBA)"

Author Information

Dr. Jen O'Ryan is a strategist specializing in Inclusion, Diversity, and Representation. She works with business leaders to humanize their brand, content, and messaging. Jen combines a PhD in Human Behavior with 25 years of leading global product launches, designing new experiences for customers, and building teams. Blending humor, storytelling, and evidence-based approaches, Jen provides a unique perspective on how word choice and images can bring people in-or shut them out-of your brand's message. She is passionate about meeting people where they are and showing them a way toward realistic and sustainable change.

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