What Your Customer Wants and Can't Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics

Author:   Melina Palmer ,  Rachel Perry
Publisher:   Gildan Media Corporation
ISBN:  

9798200567805


Publication Date:   11 May 2021
Format:   Audio  Audio Format
Availability:   In stock   Availability explained
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What Your Customer Wants and Can't Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics


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Author:   Melina Palmer ,  Rachel Perry
Publisher:   Gildan Media Corporation
Imprint:   Gildan Media Corporation
ISBN:  

9798200567805


Publication Date:   11 May 2021
Audience:   General/trade ,  General
Format:   Audio
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor's degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master's in behavioral economics. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc. Magazine. Rachel Perry narrates audiobooks from her home studio in Los Angeles, California. She is a prolific narrator of romance, but also enjoys working in the mystery, self-development, religion, parenting, and young adult genres. With a background in fine arts, she has studied art and acting in Toronto, New York, Los Angeles, and Second City improv in Chicago. She has been a TV host, performed comedy, acted in TV shows and commercials, and worked in radio.

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