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Author:   Mark H. McCormack
Publisher:   Profile Books Ltd
Imprint:   Profile Books Ltd
Edition:   Main
Dimensions:   Width: 12.80cm , Height: 2.20cm , Length: 19.80cm
Weight:   0.260kg
ISBN:  

9781800812192

ISBN 10:   1800812191
Pages:   320
Publication Date:   01 September 2022
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock  
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Reviews

Mark McCormack is an entrepreneur extraordinaire * Daily Telegraph * One of the 1,000 people who have most influenced the 20th century. * The Times * The undisputed king of sports marketing * BBC Sport * The most powerful man in sport * Sports Illustrated * He was a genius when it comes to sports marketing -- Tiger Woods His legacy is international sport as we know it -- European PGA Tour chief Ken Schofield

Author Information

Mark H. McCormack was known as 'the most powerful man in sports' after founding IMG, the world's first sports management company. Beginning with the golfer Arnold Palmer, IMG is now a global leader in sports, fashion and media representation, operating in over thirty countries worldwide. The Times called McCormack one of the thousand people who most influenced the twentieth century. He died in 2003.

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