Overview

Wedding Planning and Management: Consultancy for Diverse Clients, 2nd Edition provides students, consultants, vendors, scholars and engaged couples with a comprehensive introduction to the business of weddings. Looking through an event management lens, this is the only book to thoroughly explore the fundamentals of weddings, including historical and cultural foundations, practice, and the business of wedding planning in one volume. An emphasis on diversity, traditions from cultures around the globe are integrated throughout with over 80 international case studies that inspire and set standards for best practice. Since the first edition, there have been many changes in the business of weddings and this second edition has been updated in the following ways:

• Updated content to reflect recent issues and trends in areas such as family dynamics, media influences, impacts of technology, legislation and the global economy.
• Every chapter is updated with the most recent research, statistics, vendor information and consultant guidelines.
• New international case studies explore current research, cultural traditions, vendor relations and consulting best practice.
• New companion website for instructors that includes PowerPoint slides, case study solutions, additional discussion ideas and assignments.

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9781306132268

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