Overview

THE ESSENTIAL WEB3 MARKETING BOOK Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users.As former CMO of ConsenSys then Founder and CEO of top web3 marketing firm Serotonin―Amanda Cassatt is in a unique position to tell this story, and delivers a remarkably clear, nontechnical guide to the history, key concepts, and still-evolving landscape of Web3. Cassatt explains how Web3 transforms time-tested approaches to marketing and brand-building, including how to build a Web3 community. This audiobook is a must-hear for professionals at any level in their Web3 careers―already working or investing in Web3, exploring what it means for their business, or considering a jump into something new―and for anyone who wants to understand the next internet revolution. PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

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Amanda is the Founder & CEO of Serotonin, the leading web3 marketing agency and product studio. She is also co-founder & President of Mojito, the first venture to spin out of Serotonin. Mojito is an NFT commerce suite that is the top choice by Sotheby's, CAA, and major brands for engaging in d-commerce on web3. Amanda is a notable web3 product builder and master marketer who has helped bring some of the leading blockchain companies to market and advised global institutions on how to adopt NFTs and crypto. From 2016 to 2019, Amanda brought Ethereum to market as the CMO of ConsenSys, supporting its growth to become the largest and most robust blockchain ecosystem. A lifelong bookworm, Shaina Summerville fell into audiobook narration after nearly a decade of professional theater experience in the Chicago theater circuit. She loves narrating YA fiction, cozy mysteries, and nonfiction. An academic at heart, Shaina has bachelor's degrees in musical theater and communication arts from Cardinal Stritch University in Wisconsin and completed a graduate certificate in aquaculture and fish health from the University of Florida. She loves being able to tie together her many skills and interests to bring both fiction and nonfiction to life. When not narrating or performing onstage, Shaina may be found hiking, taking photographs, tap dancing, or cheering on the Chicago Cubs.

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