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Overview"The ""Web3 Loyalty Playbook"" by Jason Lau is a forward-thinking guide on leveraging Web3 and NFT technologies to transform brand loyalty and customer engagement. This insightful resource explores the shift from traditional loyalty programs to dynamic, digital-first strategies that foster deeper connections between brands and consumers. Through real-world case studies from companies like Nike, Starbucks, and Fiat, it showcases innovative approaches to loyalty programs, emphasizing personalization, digital rewards, and community building. The playbook provides strategic insights for brands aiming to navigate the digital revolution in customer engagement, offering practical steps to integrate Web3 technologies into loyalty strategies. It's an essential read for marketers, brand managers, and digital strategists looking to pioneer customer loyalty in the Web3 era." Full Product DetailsAuthor: Jason LauPublisher: Independently Published Imprint: Independently Published Dimensions: Width: 15.20cm , Height: 0.20cm , Length: 22.90cm Weight: 0.059kg ISBN: 9798879967692Pages: 32 Publication Date: 18 February 2024 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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