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OverviewFollowing World War I, political commentator Walter Lippmann worried that citizens increasingly held inaccurate and misinformed beliefs because of the way information was produced, circulated, and received in a mass-mediated society. Lippmann dubbed this manipulative opinion-making process ""the manufacture of consent."" A more familiar term for such large-scale persuasion would be propaganda. In Weapons of Democracy, Jonathan Auerbach explores how Lippmann's stark critique gave voice to a set of misgivings that had troubled American social reformers since the late nineteenth century. Progressives, social scientists, and muckrakers initially drew on mass persuasion as part of the effort to mobilize sentiment for their own cherished reforms, including regulating monopolies, protecting consumers, and promoting disinterested, efficient government. ""Propaganda"" was associated with public education and consciousness raising for the good of the whole. By the second decade of the twentieth century, the need to muster support for American involvement in the Great War produced the Committee on Public Information, which zealously spread the gospel of American democracy abroad and worked to stifle dissent at home. After the war, public relations firms-which treated publicity as an end in itself-proliferated. Weapons of Democracy traces the fate of American public opinion in theory and practice from 1884 to 1934 and explains how propaganda continues to shape today's public sphere. The book closely analyzes the work of prominent political leaders, journalists, intellectuals, novelists, and corporate publicists, including Woodrow Wilson, Theodore Roosevelt, Mark Twain, George Creel, John Dewey, Julia Lathrop, Ivy Lee, and Edward Bernays. Truly interdisciplinary in both scope and method, this book will appeal to students and scholars in American studies, history, political theory, media and communications, and rhetoric and literary studies. Full Product DetailsAuthor: Jonathan Auerbach (Professor of English, University of Maryland College Park)Publisher: Johns Hopkins University Press Imprint: Johns Hopkins University Press Dimensions: Width: 15.20cm , Height: 2.10cm , Length: 22.90cm Weight: 0.454kg ISBN: 9781421417363ISBN 10: 1421417367 Pages: 232 Publication Date: 24 November 2015 Recommended Age: From 17 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: To order Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of ContentsAcknowledgments Introduction 1. Giving Direction to Opinion 2. Friend or Foe 3. The Conscription of Thought 4. Searching for a Public (to Educate) 5. Public Relations as Social Relations 6. Foreign Intelligence Conclusion Notes Essay on Sources IndexReviewsWeapons of Democracy has clear implications for contemporary politics... Recommended. Choice Weapons of Democracy has clear implications for contemporary politics... Recommended. Choice Understanding the history of propaganda and public opinion presented in this stimulating and intelligent book offers one step in the right direction. The Journal of American History ... Weapons of Democracy will appeal to students and scholars in American studies, history, political theory, media and communications, and rhetoric and literary studies. Journal of American Culture Weapons of Democracy has clear implications for contemporary politics... Recommended. Choice Understanding the history of propaganda and public opinion presented in this stimulating and intelligent book offers one step in the right direction. The Journal of American History Weapons of Democracy has clear implications for contemporary politics... Recommended. * Choice * Understanding the history of propaganda and public opinion presented in this stimulating and intelligent book offers one step in the right direction. * The Journal of American History * ... a captivating read. * Journal of American Studies * ... a bracing deep history of our present 'post-fact' moment. * American Literary History * Weapons of Democracy will appeal to students and scholars in American studies, history, political theory, media and communications, and rhetoric and literary studies. * Journal of American Culture * Author InformationJonathan Auerbach is a professor of English at the University of Maryland-College Park. He is the coeditor of The Oxford Handbook of Propaganda Studies. Tab Content 6Author Website:Countries AvailableAll regions |