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OverviewA social media expert with global experience with many of the world's biggest brands - including Nike, Toyota and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle as well as a bold plan for how corporations need to rethink their strategies. Full Product DetailsAuthor: Simon MainwaringPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan Dimensions: Width: 16.10cm , Height: 2.20cm , Length: 24.30cm Weight: 0.426kg ISBN: 9780230110267ISBN 10: 0230110266 Pages: 256 Publication Date: 07 June 2011 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviews<p>“ We First is more than a must read - it's a must do. Buy it, act it, and most importantly – LIVE IT!”--Gary Vaynerchuk, author of New York Times, Wall Street Journal and Amazon Bestseller Crush It! <p>“Few understand the power of brands and consumers better than Simon Mainwaring. In We First he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.”--Jeff Jarvis, author of What Would Google Do? and New Media columnist for The Guardian <p>“Simon Mainwaring’s We First empowers socially conscious consumers to channel their online activity sparking massive social change while also awakening business leaders to earn critical relevance through positive, meaningful transformation. Mainwaring is an inspiring leader that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths t Author InformationAuthor Website: http://www.youtube.com/watch?v=JZloSRGIzRcSIMON MAINWARING is the Founder and CEO of WeFirst, a branding firm specializing in the integration of profit and purpose, and is a prominent blogger and international speaker. An award-winning former Nike creative at Wieden & Kennedy and worldwide creative director for Motorola at Ogilvy, he is a member of the AdAge Power 150, the GMI Digital Advisory Board, TED, and serves on the Advisory Board of the Center for Public Diplomacy at the Annenberg School of Communications at the University of Southern California, USA. Tab Content 6Author Website: http://www.youtube.com/watch?v=JZloSRGIzRcCountries AvailableAll regions |
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