Overview

Named a Best Book of 2018 by Fast Company, this is a sharply written and brilliantly reported (Shelf Awareness) look inside Reddit, the wildly popular, often misunderstood website that has changed the culture of the Internet. Reddit hails itself as the front page of the Internet. It's the third most-visited website in the United States -- and yet, millions of Americans have no idea what it is. We Are the Nerds is an engrossing look deep inside this captivating, maddening enterprise, whose army of obsessed users have been credited with everything from solving cold case crimes and spurring tens of millions of dollars in charitable donations to seeding alt-right fury and landing Donald Trump in the White House. We Are the Nerds is a gripping start-up narrative: the story of how Reddit's founders, Steve Huffman and Alexis Ohanian, rose up from their suburban childhoods to become millionaires and create an icon of the digital age -- before seeing the site engulfed in controversies and nearly losing control of it for good. Based on Christine Lagorio-Chafkin's exclusive access to founders Ohanian and Huffman, We Are the Nerds is also a compelling exploration of the way we all communicate today -- and how we got here. Reddit and its users have become a mirror of the Internet: it has dingy corners, shiny memes, malicious trolls, and a sometimes heart-melting ability to connect people across cultures, oceans, and ideological divides.

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9780349416373

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Reviews

Reddit is life. Or at least that's the case for millions upon millions of people on the Internet. Christine Lagorio-Chafkin has done a masterful job of explaining how Reddit became the Internet's dominant cultural force. Fast-paced, packed with insight and, above all, wonderfully entertaining, this is a must read for anyone hoping to make sense of the century ahead -- <b>Ashlee Vance, <i>New York Times</i> bestselling author of <i>Elon Musk</i></b> Incisive, witty and brilliantly written. Lagorio-Chadkin gives you a front row seat to the world-altering consequences of sometimes responsible decisions made by a few tiny humans on the front lines of the internet, nerds and all -- <b>Emily Chang, author of the national bestseller <i>Brotopia</i></b> The best, grittiest, most accurate book yet about what it's like to build a startup and a community from scratch (a struggle I know well). And it's a great story; truly fun to read! -- <b>John Zeratsky, former design partner, Google Ventures, and <i>New York Times</i> bestselling author of <i>Sprint</i> and <i>Make Time</i></b> I've heard every start-up story you can imagine, but Reddit's is as fascinating as it gets. Christine has captured what it really looks like to start a company and turned Reddit's struggle for success into a gripping, entertaining book that is a must-read for every entrepreneur -- <b>Daymond John, star of ABC's Shark Tank, bestselling author of <i>Rise and Grind</i></b> A triumph - a business book that reads like a page-turning novel . . . This book captures all the wonder and anxiety we feel about human connection in the social media age -- <b>James Ledbetter, author of <i>One Nation Under Gold</b></i> You feel like you're inside the room during the most important moments of the site's history. Too many books on tech feel like they have been Googled together; Lagorio-Chafkin's is rich in original reportage -- Carl Miller * Times Literary Supplement * A classic 'we were coders once, and young' tale . . . Lagorio-Chafkin fearlessly explores Reddit's dark edges * <b>Wall Street Journal</b> * Excellent . . . Learn how the internet's front page got its mojo back * <b>Business Insider</b> *

Excellent . . . Learn how the internet's front page got its mojo back * <b>Business Insider</b> * A classic 'we were coders once, and young' tale . . . Lagorio-Chafkin fearlessly explores Reddit's dark edges * <b>Wall Street Journal</b> * You feel like you're inside the room during the most important moments of the site's history. Too many books on tech feel like they have been Googled together; Lagorio-Chafkin's is rich in original reportage -- Carl Miller * Times Literary Supplement * A triumph - a business book that reads like a page-turning novel . . . This book captures all the wonder and anxiety we feel about human connection in the social media age -- <b>James Ledbetter, author of <i>One Nation Under Gold</b></i> I've heard every start-up story you can imagine, but Reddit's is as fascinating as it gets. Christine has captured what it really looks like to start a company and turned Reddit's struggle for success into a gripping, entertaining book that is a must-read for every entrepreneur -- <b>Daymond John, star of ABC's Shark Tank, bestselling author of <i>Rise and Grind</i></b> The best, grittiest, most accurate book yet about what it's like to build a startup and a community from scratch (a struggle I know well). And it's a great story; truly fun to read! -- <b>John Zeratsky, former design partner, Google Ventures, and <i>New York Times</i> bestselling author of <i>Sprint</i> and <i>Make Time</i></b> Incisive, witty and brilliantly written. Lagorio-Chadkin gives you a front row seat to the world-altering consequences of sometimes responsible decisions made by a few tiny humans on the front lines of the internet, nerds and all -- <b>Emily Chang, author of the national bestseller <i>Brotopia</i></b> Reddit is life. Or at least that's the case for millions upon millions of people on the Internet. Christine Lagorio-Chafkin has done a masterful job of explaining how Reddit became the Internet's dominant cultural force. Fast-paced, packed with insight and, above all, wonderfully entertaining, this is a must read for anyone hoping to make sense of the century ahead -- <b>Ashlee Vance, <i>New York Times</i> bestselling author of <i>Elon Musk</i></b>

Author Information

Christine Lagorio is a senior writer at Inc Magazine and has been covering startups and entrepreneurship for the last seven years. She has previously written for Congressional Quarterly, CBS News, The Village Voice, The New York Times, and The San Francisco Chronicle. This is her first book.

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