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OverviewWatching While Black Rebooted: The Television and Digitality of Black Audiences examines what watching while Black means in an expanded U.S. televisual landscape. In this updated edition, media scholars return to television and digital spaces to think anew about what engages and captures Black audiences and users and why it matters. Contributors traverse programs and platforms to wrestle with a changing television industry that has exploded and included Black audiences as a new and central target of its visioning. The book illuminates history, care, monetization, and affect. Within these frames, the chapters run the gamut from transmediation, regional relevance, and superhuman visioning to historical traumas and progress, queer possibilities, and how televisual programming can make viewers feel Black. Mostly, the work tackles what the future looks like now for a changing televisual industry, Black media makers, and Black audiences. Chapters rethink such historically significant programs as Roots and Underground, such seemingly innocuous programs as Soul Food, and such contemporary and culturally complicated programs as Being Mary Jane, and Atlanta. The book makes a case for the centrality of these programs while always recognizing the racial dynamics that continue to shape Black representation on the small screen. Painting a decidedly introspective portrait across forty years of Black television, Watching While Black Rebooted sheds much-needed light on under-examined demographics, broadens common audience considerations, and gives deference to the preferences of audiences and producers of Black-targeted programming. Full Product DetailsAuthor: Beretta E. Smith-Shomade , Herman S. Gray , Eric Pierson , Christine AchamPublisher: Rutgers University Press Imprint: Rutgers University Press Edition: Second Edition, Second Edition Dimensions: Width: 15.60cm , Height: 2.30cm , Length: 23.50cm Weight: 0.458kg ISBN: 9781978830035ISBN 10: 1978830033 Pages: 252 Publication Date: 10 November 2023 Recommended Age: From 18 to 99 years Audience: General/trade , College/higher education , Professional and scholarly , General , Tertiary & Higher Education Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviews"""Beretta E. Smith-Shomade distinguishes herself, once again, as the premier television studies showrunner with Watching While Black Rebooted! This collection of essays demonstrates that the 'reboot' can be as innovative, probing, and insightful as the original. The rich new chapters--ranging in topics and critical approaches--center Black television and digital culture, reframing our understanding of the racial, social, cultural, and political dynamics that shape Black televisual representation and reception in our contemporary media landscape. A must-read for must-watch Black TV.""--Samantha N. Sheppard ""author of Sporting Blackness: Race, Embodiment, and Critical Muscle Memory on Screen""" Author InformationBERETTA E. SMITH-SHOMADE is an associate professor in the Department of Film and Media at Emory University. Her research explores representational, industrial, and aesthetic aspects of Black television. She is the author of Shaded Lives: African-American Women and Television (Rutgers University Press) and Pimpin’ Ain’t Easy: Selling Black Entertainment Television. She edited the first edition of this anthology, Watching While Black: Centering the Television of Black Audiences (Rutgers University Press). Tab Content 6Author Website:Countries AvailableAll regions |
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