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Overview""Have you taken your vitamins today?"" That question echoes daily through American households. Thanks to intensive research in nutrition and medicine, the importance of vitamins to health is undisputed. But millions of Americans believe that the vitamins they get in their food are not enough. Vitamin supplements have become a multibillion-dollar industry. At the same time, many scientists, consumer advocacy groups, and the federal Food and Drug Administration doubt that most people need to take vitamin pills. Vitamania tells how and why vitamins have become so important to so many Americans. Rima Apple examines the claims and counterclaims of scientists, manufacturers, retailers, politicians, and consumers from the discovery of vitamins in the early twentieth century to the present. She reveals the complicated interests--scientific, professional, financial--that have propelled the vitamin industry and its would-be regulators. From early advertisements linking motherhood and vitamin D, to Linus Pauling's claims for vitamin C, to recent congressional debates about restricting vitamin products, Apple's insightful history shows the ambivalence of Americans toward the authority of science. She also documents how consumers have insisted on their right to make their own decisions about their health and their vitamins. Vitamania makes fascinating reading for anyone who takes--or refuses to take--vitamins. It will be of special interest to students, scholars, and professionals in public health, the biomedical sciences, history of medicine and science, twentieth-century history, nutrition, marketing, and consumer studies. Full Product DetailsAuthor: Rima ApplePublisher: Rutgers University Press Imprint: Rutgers University Press Dimensions: Width: 15.20cm , Height: 1.80cm , Length: 22.90cm Weight: 0.367kg ISBN: 9780813522784ISBN 10: 0813522781 Pages: 280 Publication Date: 01 June 1996 Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Paperback Publisher's Status: Active Availability: Out of print, replaced by POD  We will order this item for you from a manufatured on demand supplier. Table of Contents"Introduction: ""Perhaps your diet is too modern"": the discovery of avitaminosis ""They need it now"": popular science and advertising in the interwar period ""To protect the interest of the public"": vitamins, marketing, and research ""Superior knowledge"": pharmacists, grocers, physicians, and Linus Pauling Miles one-a-day: the history of a vitamin dynasty Acnotabs: scientific evidence in the marketplace ""Millions of consumers are being misled"": the Food and Drug Administration and consumer protection ""Preserve our health freedom"": science in consumer politics ""Intensity"" makes the difference: vitamins in the political process Conclusion: vitamania?: vitamins in late twentieth-century United States"ReviewsAuthor InformationRima D. Apple teaches at the University of Wisconsin, Madison, where she holds a joint appointment in the Department of Consumer Science and the Women's Studies Program. She is also the author of Mothers and Medicine: A Social History of Infant Feeding, 1890-1950 and editor of Women, Health, and Medicine in America: A Historical Handbook (paperback, Rutgers University Press). Tab Content 6Author Website:Countries AvailableAll regions |
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