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9781501315367

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This book provides a thorough general overview of the visual merchandising industry, highlighting industry terminology and explanations of visual merchandising job duties. -- Amber M. Chatelain, Art Institute of Tennessee, USA The visuals are excellent-both the photographs and the illustrations. -- Nancy Lyons, South Dakota State University, USA This book is quite comprehensive and is a great resource for covering both breadth of content and depth of the 'why' behind the 'what' components. The photographs used are wonderful. . .It is both an academic and a professional practice resource. -- Carol Salusso, Washington State University, USA This is the only book, I have ever used in my ten years of teaching visuals. This book is unique in that is the only one of its kind to explore this area of the industry. -- Emilia Valle, Art Institute of Seattle, USA

Author Information

Martin M. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. He is an international lecturer on Display, Visual Merchandising and Store Design and an editor of the quarterly publication, Retail Design International. Anne Kong is Professor and former Chairperson of the Visual Presentation and Exhibition Design Department at Fashion Institute of Technology (FIT) and partner of creative services for her own design company, A+D Kong, working with a vast range of clients on consulting and producing large-scale installations.

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