Overview

A brand new edition of the bestselling text aimed at anyone in merchandising - from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Hundreds of textual and visual examples reveal how to add interest to window and interior displays, optimizing the retailer's image and the target market.

Full Product Details

Author:   Martin M. Pegler
Publisher:   Bloomsbury Publishing PLC
Imprint:   Fairchild Books
Edition:   5th Revised edition
Dimensions:   Width: 21.20cm , Height: 3.20cm , Length: 27.30cm
Weight:   1.698kg
ISBN:  

9781563674457

ISBN 10:   1563674459
Pages:   420
Publication Date:   01 August 2006
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   Awaiting stock  

Table of Contents

* Getting Started: Visual Merchandising and Display Basics * Why Do We Display; Color and Texture; Line and Composition; Light and Lighting; Types of Display and Display Settings * Where to Display * The Exterior of the Store; Display Window Construction; Store Interiors * What to Use for Successful Displays * Mannequins; Alternatives to the Mannequin; Dressing the Three-Dimensional Form; Fixtures; Dressing Fixtures; Visual Merchandising; Modular Fixtures and Systems in Store Planning; Furniture as Props * Visual Merchandising and Display Techniques * Attention-Getting Devices; Familiar Symbols; Masking and Proscenia; Sale Ideas; Fashion Accessories; Graphics and Signage * Visual Merchandising and Planning * Visual Merchandise Planning; Setting Up a Display Shop; Store Planning and Design; Visual Merchandising and the Changing Face of Retail * Related Areas of Merchandising and Display * Point-of-Purchase Display; Exhibit and Trade Show Design; Industrial Display; Fashion Shows; Trade Organizations and Sources; Career Opportunities in Visual Merchandising

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Author Information

Martin M. Pegler has worked as a design, manufacturer, store planner and consultant for over 40 years. He is the author of the Fairchild Dictionary of Interior Design.

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