Overview

The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commerical signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commerical signs has tended to come from limited positions of identity politics and criticism (Marxism, feminism, etc). Floch manages to find a way between (and also outside) these traditions. In doing so he has produced a book which will interest industrial practitioners in advertising, marketing and design as well as students and academics in semiotics.

Full Product Details

Author:   Jean-Marie Floch ,  Pierre Van Osselger ,  Jean-Marie Floch ,  Van Osselaer (Murdoch University, Australia)
Publisher:   Bloomsbury Publishing PLC
Imprint:   Continuum International Publishing Group Ltd.
Dimensions:   Width: 15.60cm , Height: 1.00cm , Length: 23.40cm
Weight:   0.310kg
ISBN:  

9780826447395

ISBN 10:   0826447392
Pages:   190
Publication Date:   01 January 2001
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.
Language:   English

Table of Contents

Introduction: from design to 'bricolage' 1. Waterman and its doubles 2. IBM and Apple's logo-centrism 3. Michel Bras: telling how tastes talk 4. Chanel changing: the total look 5. Epicurean Habitats 6. Opinel: intelligence at knifepoint

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Jean-Marie Floch was one of the original collaborators with A.J. Greimas and his circle.

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