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Author:   Esperanza Miyake
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
ISBN:  

9781032559735

ISBN 10:   103255973
Pages:   216
Publication Date:   26 December 2025
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Forthcoming
Availability:   Not yet available  
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Table of Contents

Introduction: Virtual Influencers of the New Millennium 1. Genealogy of Virtual Influencers: intersecting cultures, industries and technologies 2. Where Are You Really From? Nationalised Virtualities in the Age of Liquid Reality 3. Intracommunicative Virtual Emotionality: fictional truths, virtual parasociality and the intimacy of affective echo-chambers 4. Im/materialities of Virtual Everyday Life: born-virtual objects, virtual temporalities and the banal 5. Virtual Biocapitalism: digital skin, ‘melanin’ and racialised biodata 6. Pandemic Uncanny Valley: un-biology, the fear of ‘unclean biology’, and the necropolitics of virtuality 7. Virtual Mimesis and Transmedial Mobility: from digital Polaroids, to AI influencers and Vtuber communities 8. Behind Every Successful Virtual Influencer, There is a Human: the political economy of virtual influencers Conclusion: A Thematic Anatomy of Virtual Influencers: past, present and into the future

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Author Information

Esperanza Miyake is Chancellor’s Fellow and Senior Lecturer in Journalism, Media and Communication at the University of Strathclyde, UK.

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