Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals

Author:   Paul Fornelli ,  Jody Mahler
Publisher:   Cognella Academic Publishing
ISBN:  

9781516573073


Pages:   364
Publication Date:   17 December 2018
Format:   Hardback
Availability:   In stock   Availability explained
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Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals


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Overview

Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals demonstrates how to integrate multiple forms of media into a successful ad campaign, newscast, promotional event, TV show, or feature film so that the content stands out and gains attention in a world oversaturated with media. Section I provides students with an overview of the main stages of the digital media production process, discusses personn

Full Product Details

Author:   Paul Fornelli ,  Jody Mahler
Publisher:   Cognella Academic Publishing
Imprint:   Cognella Academic Publishing
Dimensions:   Width: 20.30cm , Height: 2.10cm , Length: 25.40cm
Weight:   0.966kg
ISBN:  

9781516573073


ISBN 10:   1516573072
Pages:   364
Publication Date:   17 December 2018
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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