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OverviewThe Vespa is an Italian icon-and here is the official story of the brand since its legendary creation, more than 70 years ago. When it was conceived in 1946, the Vespa was met with skepticism because it was not a motorbike but rather a vehicle born from crossing airplane and automobile technology. Nonetheless, it soon became a success as the first two-wheeled economy vehicle in history, perfect for postwar transportation. It was also a unique design object that would be imitated by many and that was destined to become an icon. The Vespa is not just any scooter-it is THE scooter, known and loved all over the world. A rare example of a motor vehicle that has survived crises and trends, it has always stayed true to its original concept. From Piaggio's origins to the first prototypes, through a selection of the models that best represent Vespa's history including races and racing records, movies, excursions, rallies, and the most original artistic and custom models, this book uses compelling facts and images to tell the never-ending story of a piece of Italy that has conquered every continent in the world with nearly 19 million scooters sold. AUTHORS: Stefano Cordara has competed in international motorcycle races including the legendary Suzuka 8 Hours. He is the managing editor of RED-live and writes for Gazzetta dello Sport, for which he collaborated on a series of books dedicated to the Ducati motorcycle. He lives in Pavia, Italy. Valerio Boni was a sports reporter for off-road racing and an editor of specialized magazines who reported on product launches. He was a senior editor for Mondadori magazines and is the author of a series of annual publications about international motorcycle racing. He has written books about the history of BMW, Ducati, Gilera, Porsche, and Vespa. Valerio lives in Bergamo, Italy.. SELLING POINTS: . An official book. . Complete information on all records, races, and pilots. . The must-have collection of all models, prototypes, and customized models. . The 70-plus-year-long story of Vespa and its contribution to cultural change through newspapers and magazines. 100 illustrations Full Product DetailsAuthor: Steano Cordara , Valerio BoniPublisher: White Star Imprint: White Star Weight: 1.849kg ISBN: 9788854415751ISBN 10: 8854415758 Pages: 224 Publication Date: 01 July 2024 Audience: General/trade , General Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsPreface 6 From Its Origins to the Present Day: Piaggio Beyond the Vespa 8 The Birth of the Vespa: From the Prototype to the First Model 24 The Models that Shaped History 36 Vespa’s Advertising and Communications 140 The Vespa Style: from the Movies to the World of Fashion 162 Around the World on a Vespa 170 Rallies, Records and Races 184 Signature Vespas: The Custom-made and the Artistic 204ReviewsAuthor InformationStefano Cordara was born in Milan in 1967. He earned his degree in Mechanical Engineering from the Polytechnic University of Milan. In 1992 he began his career as a journalist, working as a specialised tester in the world of motorcycles, thereby transforming his unbridled passion for motorcycles into a job. His sensitivity as a test driver led him to be personally involved. Tab Content 6Author Website:Countries AvailableAll regions |
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