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OverviewA foundational text of twenty-first-century rhetorical studies, Vernacular Voices addresses the role of citizen voices in steering a democracy through an examination of the rhetoric of publics. Gerard A. Hauser maintains that the interaction between everyday and official discourse discloses how active members of a complex society discover and clarify their shared interests and engage in exchanges that shape their opinions on issues of common interest.In the two decades since Vernacular Voices was first published, much has changed: in the aftermath of the 9/11 terrorist attacks, US presidents have increasingly taken unilateral power to act; the internet and new media have blossomed; and globalization has raised challenges to the autonomy of nation states. In a new preface, Hauser shows how, in an era of shared, global crises, we understand publics, how public spheres form and function, and the possibilities for vernacular expressions of public opinion lie at the core of lived democracy. A foreword is provided by Phaedra C. Pezzullo, associate professor of communication at the University of Colorado Boulder. Full Product DetailsAuthor: Gerard A. Hauser , Phaedra C. PezzulloPublisher: University of South Carolina Press Imprint: University of South Carolina Press Edition: 2nd Revised edition Dimensions: Width: 15.20cm , Height: 3.80cm , Length: 22.90cm Weight: 0.523kg ISBN: 9781643362854ISBN 10: 1643362852 Pages: 362 Publication Date: 30 January 2022 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of Contents"Chapter 1 The Public Voice of Vernacular Rhetoric Rhetoric's Place in the Athenian DemocracyCivil Society and the Appearance of Public OpinionVox Populi and the Problem of ""Public"" OpinionRhetorical Antecedents of PublicsConclusion Chapter 2 Discourse, Rhetorical Discourse, and the Public SphereThe Bourgeois Public SphereRhetorical Counterassumptions to Habermas's ModelConclusion Chapter 3 Civic Conversation and the Reticulate Public SphereOutline of a Rhetorical Model of the Public SpherePublic Conversation and the Associations of theReticulate Public SphereCommon Meaning and the Associative Networks ofthe Reticulate Public SphereThe Ground of Civil Judgment Rhetorical Criteria of the Public SphereConclusion Chapter 4 Reading Public Opinion from Vernacular Rhetoric Witnessing Vernacular Discourse: An Outsider's ExperienceVernacular Rhetoric: The Rhetorical Locus of PublicOpinionPublic Opinion and ReasoningPublic Opinion and Common UnderstandingThe Dialogical Process of Opinion FormationConclusion Chapter 5 Narrative, Cultural Memory, and the Appropriation of Historicity Rhetoric and the Active SocietyMemories of Hope: PolandMemories of Despair: YugoslaviaContrasting Stories, Contrasting PossibilitiesConclusion: The Narrative Bridge from Tradition toHistoricity Chapter 6 Reshaping Publics and Public Spheres: The Meese Commission's Report on PornographyA Call to Reshape the Literary Public SphereThe Final Report: Version IThe Final Report: Version IIReconstructing the Public SphereConclusion Chapter 7 Technologizing Public Opinion: Opinion Polls, the Iranian Hostages, and the Presidential ElectionThe Problem of Public OpinionTransforming Victims into HeroesPublic Opinion as Technological ConstraintConclusion Chapter 8 Democracy's Narrative: Living in Roosevelt's AmericaThe Election of 1940The People's Letters and Public Opinion""Public"" Opinion on the Third TermDefining AmericaConclusion: Forgotten Publics in a Land of Strangers Chapter 9 The Rhetoric of Publicness: Theory and MethodTheoretical ConsiderationsMethodological Considerations Appendix I: Chronology of Hostage Developments Appendix II: Chronology of the 1980 CampaignNotesBibliographyIndex"ReviewsAnd insisting upon seeing vernacular exchanges as important forms of political discourse is part and parcel of Hauser's very useful project of shifting attention away from a non-existent public sphere to the real publics in which people spend much of their lives. That project is useful for a variety of reasons, but one of the most striking is that it provides a much more hopeful view of political discourse in democracy. -- Rhetoric Society Quarterly Gerard Hauser's Vernacular Voices is an ambitious, wide-ranging, and thought-provoking theoretical discussion of public opinion and the public sphere. Hauser rightly disputes the 'authority' we grant to opinion polls, and he aspires to develop a 'rhetorical' alternative for discovering and communicating public opinion. -- Argumentation and Advocacy This diverting, timely study of what it means to have a voice in civil society and how it is achieved offers new conceptions of complex public spheres... This title would be apt to use as a textbook, given its wisdom, orderly and clear presentation, and interdisciplinary approach. -- Choice Reviews Author InformationGerard A. Hauser is professor emeritus of communication and Arts & Sciences Professor Emeritus of Distinction in Rhetoric at the University of Colorado Boulder. He is the author of Introduction to Rhetorical Theory and editor of Philosophy and Rhetoric in Dialogue: Redrawing Their Intellectual Landscape. He also edits the journal Philosophy and Rhetoric. Tab Content 6Author Website:Countries AvailableAll regions |
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