Verhaltensbeeinflussung durch Sozialmarketing: Eine Analyse der Gestaltungsmöglichkeiten
Author:   Julia Thaler
Publisher:   Gabler
Edition:   2012 ed.
Volume:   2
ISBN:  

9783834942708


Pages:   177
Publication Date:   12 June 2012
Format:   Paperback
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Our Price $129.35 Quantity:  
Add to Cart

Share |

Verhaltensbeeinflussung durch Sozialmarketing: Eine Analyse der Gestaltungsmöglichkeiten


Add your own review!

Overview

Full Product Details

Author:   Julia Thaler
Publisher:   Gabler
Imprint:   Gabler
Edition:   2012 ed.
Volume:   2
Dimensions:   Width: 14.80cm , Height: 1.10cm , Length: 21.00cm
Weight:   0.263kg
ISBN:  

9783834942708


ISBN 10:   3834942707
Pages:   177
Publication Date:   12 June 2012
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.
Language:   German

Table of Contents

Sozialmarketing als Entwicklungslinie des Nonprofit Marketing.- Stand der Forschung zu Sozialmarketing.-  Theorieentwicklung zur Wirksamkeit von Sozialmarketing.- Bedeutung von sozialem und zeitlichem Framing im Kontext von individuellem und prosozialem Verhalten.​

Reviews

Author Information

Julia Thaler ist wissenschaftliche Mitarbeiterin bei Prof. Dr. Bernd Helmig am Lehrstuhl für Allgemeine Betriebswirtschaftslehre, Public und Nonprofit Management der Universität Mannheim.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

Aorrng

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now