Overview

Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time consumer-producer interaction at the level of the individual consumer; issues of quality, consumption experience, and willingness-to-pay, as exhibited by individual consumers; and how these issues affect the decision-making process.

Full Product Details

Author:   W.M. Wadman
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 17.80cm , Height: 2.60cm , Length: 25.40cm
Weight:   0.453kg
ISBN:  

9780765604644

ISBN 10:   0765604647
Pages:   324
Publication Date:   31 August 1999
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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W.M. Wadman

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