Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance
Author:   Stephanie Hintze
Publisher:   Springer International Publishing AG
Edition:   Softcover reprint of the original 1st ed. 2015
ISBN:  

9783319384788


Pages:   259
Publication Date:   24 September 2016
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance


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Author:   Stephanie Hintze
Publisher:   Springer International Publishing AG
Imprint:   Springer International Publishing AG
Edition:   Softcover reprint of the original 1st ed. 2015
Dimensions:   Width: 15.50cm , Height: 1.50cm , Length: 23.50cm
Weight:   4.277kg
ISBN:  

9783319384788


ISBN 10:   3319384783
Pages:   259
Publication Date:   24 September 2016
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Stephanie Hintze graduated under the supervision of Prof. Dr. Christian Lüthje at Hamburg University of Technology (TUHH). She worked at the Institute of Innovation Marketing.

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