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Author:   Edward Stull
Publisher:   APress
Imprint:   APress
Edition:   1st ed.
Weight:   0.557kg
ISBN:  

9781484238103

ISBN 10:   1484238109
Pages:   349
Publication Date:   12 September 2018
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Part 1: UX Principles.- Chapter 1: UX Is Unavoidable.- Chapter 2: You Are Not the User.- Chapter 3: You Compete with Everything.- Chapter 4: The User Is on a Journey.- Chapter 5: Keep It Simple.- Chapter 6: Users Collect Experiences.- Chapter 7: Speak the User's Language.- Chapter 8: Favor the Familiar.- Chapter 9: Stability, Reliability, and Security.- Chapter 10: Speed.- Chapter 11: Usefulness.- Chapter 12: The Lives in Front of Interfaces.- Part 2: Being Human.- Chapter 13: Perception.- Chapter 14: Attention.- Chapter 15: Flow.- Chapter 16: Laziness.- Chapter 17: Memory.- Chapter 18: Rationalization.- Chapter 19: Accessibility.- Chapter 20: Storytelling.- Part 3: Persuasion.- Chapter 21: Empathy.- Chapter 22: Authority.- Chapter 23: Motivation.- Chapter 24: Relevancy.- Chapter 25: Reciprocity.- Chapter 26: Product.- Chapter 27: Price.- Chapter 28: Promotion.- Chapter 29: Place.- Part 4: Process.- Chapter 30: Waterfall, Agile, and Lean.- Chapter 31: Problem Statements.- Chapter 32: The Three Searches.- Chapter 33: Quantitative Research.- Chapter 34: Calculator Research.- Chapter 35: Qualitative Research.- Chapter 36: Reconciliation.- Chapter 37: Documentation.- Chapter 38: Personas.- Chapter 39: Journey Mapping.- Chapter 40: Knowledge Mapping.- Chapter 41: Kano Modeling.- Chapter 42: Heuristic Review.- Chapter 43: User Testing.- Chapter 44: Evaluation.- Chapter 45: Conclusion.- Appendix A: Resources for Further Reading.-

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Author Information

Edward Stull is a designer and researcher in Columbus, Ohio, USA. He helps teams work through user experience (UX) challenges ranging from product design to digital marketing. Over his 20-year-long career, he has assisted numerous international brands, national banks, and state healthcare exchanges. He thinks a lot about how people understand, practice, and sell UX.

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