Overview

Businesses must confront a pressing challenge—how to navigate the turbulent seas of market dynamics and technological advancements. As traditional business models face obsolescence in the wake of relentless innovation, enterprises failing to quickly to harness the power of advanced technologies risk fading into obscurity. This predicament sets the stage for a critical exploration of the profound impact of artificial intelligence (AI) and smart technology on the sustainability of entrepreneurial ventures. Without a strategic embrace of these innovations, businesses find themselves adrift, struggling to cope with the demands of a rapidly evolving market. Utilizing AI and Smart Technology to Improve Sustainability in Entrepreneurship serves as a guide for entrepreneurs seeking to thrive in this era of unprecedented change. Readers begin with a deep dive into the challenges faced by contemporary businesses. This book meticulously dissects these challenges and provides guidance for those ready to chart a course toward sustainable success by leveraging the transformative and compelling aptitudes of AI. The proposed solution of the integration of AI and smart technologies into the business landscape is one of great promise. For scholars immersed in the world of academia, this book is an invaluable resource, offering many insights into the symbiotic relationship between technology and entrepreneurship. It addresses not only the theoretical underpinnings but also the practical strategies that can reshape the entrepreneurial landscape. By examining key topics such as blended entrepreneurship strategies, the role of AI in digital entrepreneurship, and the readiness of small and medium-sized enterprises to embrace AI, the book becomes an indispensable tool for anyone seeking a deeper understanding of the intersection between technology and sustainable business development.

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Dr. Syed Far Abid Hossain is currently working as an Assistant Professor at BRAC Business School, BRAC University. He has obtained a PhD in Management Science from the School of Management (AACSB Accredited), Xi'an Jiaotong University, PRC. He holds an MBA (Management) degree from the University of Sunderland, UK and a BBA (Marketing) degree from Dhaka University. Dr. Abid authored 50 academic journal articles, conference papers and book chapters in internationally recognized, peer reviewed and well-indexed Journals (ISI, Scopus, SSCI, SCIE, ABDC, ESCI, EI) from Elsevier, Springer, SAGE, Taylor and Francis, Frontiers, Science Direct, Emerald, MDPI and IGI global. Dr. Abid has published numerous book chapters and conference proceedings with famous publishers like Springer Nature and IGI global. His research interests include AI, market turbulence, academic performance, education psychology, education management, technology in education, women entrepreneurship, innovation and media entrepreneurship. Apart from his current roles at BRAC Business School, Dr. Abid served as a reviewer of 40 famous journals from reputed publishers including Elsevier, Wiley, Springer, SAGE, IGI Global etc.

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