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Overview"Effektivnost' deyatel'nosti lyubykh predpriyatiy v znachitel'noy stepeni opredelyaetsya funktsionirovaniem marketingovoy sistemy. Marketing, rassmatrivaemyy s pozitsii obespecheniya naibol'shego urovnya pribyli i umen'sheniya kommercheskogo riska - vazhneyshaya funktsiya upravleniya predpriyatiem, tesno svyazannaya s menedzhmentom. Marketing primenyaetsya nezavisimo ot togo, v kakoy stepeni razvity rynochnye otnosheniya, tak kak vystupaet v vide real'noy sistemy, kotoraya uvyazyvaet vnutrennyuyu i vneshnyuyu deyatel'nost' firmy, a takzhe koordiniruet vzaimodeystvie vsekh sub""ektov, vkhodyashchikh v sistemu marketinga. V nastoyashchee vremya funktsionirovanie otechestvennykh predpriyatiy osushchestvlyaetsya v usloviyakh ekonomicheskogo krizisa. Situatsiya kharakterizuetsya zhyestkost'yu konkurentsii; nepreryvnym rostom tsen na tovary i uslugi; nestabil'nost'yu politicheskikh i ekonomicheskikh usloviy reformirovaniya; neobkhodimost'yu prinyatiya resheniy v usloviyakh bol'shikh i bystro menyayushchikhsya potokov informatsii o kon""yunkture rynka." Full Product DetailsAuthor: Galantseva Irina , Akhmedzyanova FayruzaPublisher: LAP Lambert Academic Publishing Imprint: LAP Lambert Academic Publishing Dimensions: Width: 15.20cm , Height: 0.80cm , Length: 22.90cm Weight: 0.204kg ISBN: 9783659599941ISBN 10: 3659599948 Pages: 132 Publication Date: 10 November 2014 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Language: Russian Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |