Overview

Understanding Women's Magazines explores the changing landscape of the women's magazine market. Tracing changes in women's magazine production, advertising and marketing practices, Gough-Yates analyses the strategies and fortunes of a range of titles in a gloablized market, including Elle, Marie Claire, Eve and Red . She relates the revolution in the women's magazines' market to the consumer culture which has brought an increasing focus on conusumer 'lifestyles', and shows how magazines have tried to 'get close to the reader' in their attempts to identify and target the'new' women of the contemporary world.

Full Product Details

Author:   Anna Gough-Yates
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.20cm , Height: 1.50cm , Length: 22.90cm
Weight:   0.476kg
ISBN:  

9780415216388

ISBN 10:   0415216389
Pages:   208
Publication Date:   12 December 2002
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Preface. 1. 'Marie Claire - C'est Moi?' Gender, Identity and Women's Magazines 2. 'The Empire Strike Backs?': Magazine Publishing and Markets in the Late Twentieth Century 3. Who's That Girl?: Advertising Research and the Female Consumer 4. Seriously Glamorous or Glamorously Serious?: Working Out the 'Working Woman' 5. 'Magazines Sans Frontières?': Women's Magazines and the 'European Invasion' 6. 'A New Breed of Read': Glossy Women's Magazines in the late 1980s 7. Desperately Tweaking Susan: The Business of Women's Magazines in the 1990. Conclusions. Footnotes. Bibliography

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Author Information

Anna Gough-Yates is Lecturer in the Sociology of Culture and Communication at Brunel University. She is co-editor with Bill Osgerby of Action TV: Tough Guys, Smooth Operators and Foxy Chicks, published by Routledge in 2001.

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