Overview

Tracing changes in women's magazine production, advertising and marketing practices, Gough-Yates analyzes the strategies and fortunes of a range of titles in a gloablized market, including Elle, Marie Claire, Eve and Red .

Full Product Details

Author:   Anna Gough-Yates
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 1.00cm , Length: 23.40cm
Weight:   0.380kg
ISBN:  

9780415216395

ISBN 10:   0415216397
Pages:   208
Publication Date:   12 December 2002
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Preface. 1. 'Marie Claire - C'est Moi?' Gender, Identity and Women's Magazines 2. 'The Empire Strike Backs?': Magazine Publishing and Markets in the Late Twentieth Century 3. Who's That Girl?: Advertising Research and the Female Consumer 4. Seriously Glamorous or Glamorously Serious?: Working Out the 'Working Woman' 5. 'Magazines Sans Frontières?': Women's Magazines and the 'European Invasion' 6. 'A New Breed of Read': Glossy Women's Magazines in the late 1980s 7. Desperately Tweaking Susan: The Business of Women's Magazines in the 1990. Conclusions. Footnotes. Bibliography

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Author Information

Anna Gough-Yates is Lecturer in the Sociology of Culture and Communication at Brunel University. She is co-editor with Bill Osgerby of Action TV: Tough Guys, Smooth Operators and Foxy Chicks, published by Routledge in 2001.

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