Overview

"This is an invaluable, applied ""how to"" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market. The global marketplace is a reality, yet there are virtually no books dedicated to understanding the international business environment. The accessible, practitioner-oriented information in this book provides businesspeople with the tools necessary to accurately analyze the complex global environment and the perspective to be successful in international markets. A resource for business managers as well as for college-level business students, the book covers all major areas of the international business environment, including the cultural aspects of international commerce environments as well as economic, political, and competitive challenges. Additionally, the author explains how a business entity can impact the market environment in which it operates."

Full Product Details

Author:   Bruce D. Keillor
Publisher:   Bloomsbury Publishing Plc
Imprint:   Praeger Publishers Inc
Dimensions:   Width: 15.60cm , Height: 2.30cm , Length: 23.50cm
Weight:   0.454kg
ISBN:  

9781440803017

ISBN 10:   1440803013
Pages:   192
Publication Date:   07 February 2013
Recommended Age:   From 7 to 17 years
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

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Reviews

"""In addition to practitioners, the book would be useful to students and professors. Summing Up: Recommended."" - Choice"

In addition to practitioners, the book would be useful to students and professors. Summing Up: Recommended. - Choice

Author Information

Bruce D. Keillor, PhD, is director of the Williamson Center for International Business and professor of marketing and international business at Youngstown State University, Ohio. Keillor holds a doctorate in marketing from the University of Memphis.

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