Understanding Emerging Markets: China and India
Author:   Peter Enderwick (University of Waikato, New Zealand)
Publisher:   Routledge
ISBN:  

9781283590303


Pages:   261
Publication Date:   01 January 2012
Format:   Electronic book text
Availability:   In stock   Availability explained
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Understanding Emerging Markets: China and India


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Overview

Emerging markets (Ems) are the focus of increasing interest in the field of international business, as they provide significant challenges and great opportunities. Focusing on the dynamics of emerging markets, this informative book provides an academically rigorous yet business-oriented analysis of the key issues in this area and incorporates chapters on:

  • the nature of emerging markets
  • market development
  • integrating Ems in the global economy
  • implications for business strategy.
Providing an in-depth analysis of two of the most important Ems, China and India, this user-friendly text incorporates extensive case studies, boxed summaries, discussion questions and an extensive bibliography.

Full Product Details

Author:   Peter Enderwick (University of Waikato, New Zealand)
Publisher:   Routledge
Imprint:   Routledge
ISBN:  

9781283590303


ISBN 10:   1283590301
Pages:   261
Publication Date:   01 January 2012
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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