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OverviewA new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. An updated version which provides practitioners and analysts with guidelines and an action framework on how to benefit from IP. Full Product DetailsAuthor: D. YangPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan Edition: 2nd ed. 2013 Weight: 0.434kg ISBN: 9781349336241ISBN 10: 1349336246 Pages: 313 Publication Date: 04 December 2012 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsList of Tables List of Figures List of Photos List of Opener and Closer Cases List of Intellectual Property Facts List of Abbreviations and Acronyms Preface and Acknowledgements, Second Edition Understanding and Benefiting from Intellectual Property across Borders: A Beginning PART I: INTELLECTUAL PROPERTY FUNDAMENTALS Intellectual Property Theories Intellectual Property Systems PART II: INTELLECTUAL PROPERTY ENVIRONMENTS The Impacts of Intellectual Property on Political Economy The Effects of Political Economy on Intellectual Property Culture and Intellectual Property PART III: INTELLECTUAL PROPERTY MANAGEMENT Managing Intellectual Property Assets Valuing Intellectual Property PART IV: INTELLECTUAL PROPERTY STRATEGIES Commercializing Intellectual Property Internationally Licensing and Contracting Intellectual Property Internationally Global Piracy and Strategic Responses Understanding and Benefiting from Intellectual Property across Borders: New Beginnings IndexReviews'The author has undertaken a formidable task with serious scholarship...and analytical intent...has enlivened what could have been a dry, specialists-only book by including diagrams, statistics, and illuminating case studies...This is a well-researched and thought-provoking read for both the academic and business communities.' -World Intellectual Property Organization Author InformationDELI YANG is currently Richard Burr and Donald Clark Professor of International Business (IB) at Trinity University, San Antonio, Texas, USA. She has a BSc in Economics, an MBA, and MSc in IB, and a PhD of Management Science in International Management of Intellectual Property (IP). Before embarking on her academic career, she also had professional experience in government policy and international business. Since the early 1990s, she has been researching IP from the IB angle, with a particular focus on patenting and branding and firm performance, including anti-piracy strategies and success. She has also been collaborating with multinationals and scholars across the world on projects related to IP businesses. As a consultant of the World IP Organisation, UN, she has been actively involved with benchmarking global IP systems. Tab Content 6Author Website:Countries AvailableAll regions |
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