Overview

Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.

Full Product Details

Author:   Ann Marie Fiore (Iowa State University, USA)
Publisher:   Bloomsbury Publishing PLC
Imprint:   Fairchild Books
Edition:   2nd edition
Dimensions:   Width: 21.60cm , Height: 2.50cm , Length: 27.90cm
Weight:   1.496kg
ISBN:  

9781563678097

ISBN 10:   1563678098
Pages:   416
Publication Date:   01 July 2010
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Part 1: A Primer on Aesthetics Chapter 1: Defining Aesthetic Experience Chapter 2: Apparel, Body, and Environment as Contributors to Aesthetic Experience Chapter 3: Value Derived from Products and Environments Chapter 4: Factors Influencing Aesthetic Evaluation or Preference Part 2: Element and Principle of Design of the Apparel Product and Environment Chapter 5: Visual Elements of Design Chapter 6: Visual and Tactile Elements of Design Chapter 7: Auditory and Olfactory Elements of Design Chapter 8: Complexity, Order and Novelty Chapter 9: Principles of Design Part 3: Aesthetics Related Skills and the Apparel Professional Chapter 10: Creative Activities and Skills Chapter 11: Developers, and Promoters of Textile and Apparel Products Part 4: Applications of Aesthetics Related Skills Used by Apparel Professional Chapter 12: Perceiving Form: The Body and Apparel Chapter 13: Abstracting across Products within Collections Chapter 14: Fashion Trend Forecasting Chapter 15: Communications to Promote Apparel

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Author Information

Ann Marie Fiore is a professor, Director of Graduate Education, and Co-Associate Chair of the Department of Apparel, Educational Studies, and Hospitality Management at Iowa State University.

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