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OverviewInnovating in an uncertain and unpredictable environment is becoming the norm for most companies. This book explores how uncertainty can shape product innovation, process innovation, and the new product development process. It does this by covering several areas of research, from the analysis of the entrepreneur as the pinnacle of innovation to the drawbacks associated with the development of new products in conditions of high uncertainty. Literature analysis, case studies, and quantitative analysis are presented to drive the reader through the latest concepts and discoveries available on the scientific literature. Full Product DetailsAuthor: Giacomo MarziPublisher: Springer Nature Switzerland AG Imprint: Springer Nature Switzerland AG Edition: 1st ed. 2022 Weight: 0.303kg ISBN: 9783030995331ISBN 10: 303099533 Pages: 110 Publication Date: 07 May 2022 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsChapter 1: The Unpredictable Environment and Role of InnovationChapter 2: The Entrepreneurs, the Innovation Process and the Management of UncertaintyChapter 3: The Necessity and the Drawbacks of Product and Process InnovationChapter 4: A Review of Excessive Development Studies on the New Product Development ProcessChapter 5: Managing Uncertainty Through Stage-Gate, Agile and OverspecificationChapter 6: The Threat of Uncertainty in the New Product Development ProcessChapter 7: ConclusionReviewsAuthor InformationGiacomo Marzi is Assistant Professor (Tenured) in Management at the University of Trieste (IT), Department of Management, Mathematics and Statistics (DEAMS). Previously he was Senior Lecturer in Strategy and Enterprise at the University of Lincoln (UK), Department of Management where he now holds a Visiting Fellow position. He received a PhD in Management from the University of Pisa, School of Economics and Management, Italy. His primary research fields are Innovation Management, New Product Development, Strategic Management, and Entrepreneurship. Author of three books and several papers appeared in journals such as Technovation, Journal of Business Research, IEEE Transactions on Engineering Management, Human Resource Management Journal, International Journal of Production Research, and Scientometrics among the others. His work has also been presented at various conferences including Academy of Management, European Academy of Management, British Academy of Management, IEEE TEMSCON, and Innovation and Product Development Management Conference. Tab Content 6Author Website:Countries AvailableAll regions |
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