Overview

Two months before David Silverman's32nd birthday, hevisited the Charles Schwab branch in the basement of the World Trade Center to wire his father's life savingstowards the purchase of the Clarinda Typesetting company in Clarinda, Iowa. Typo tells the true story of the Clarinda company's last rise and fall — and with it one entrepreneur's story of what it means to take on, run, and ultimately lose an entire life's work. This book is an American dream run aground, told with humordespite moments of tragedy. The story reveals the impact of losing part of an entire industry and answers questions abouthow thatimpacts American business. The reader sees in Clarinda's fate the potential peril faced by every company, and the lessons learned are applicable to anyone who wants torun his or her own business, succeed in a large corporation, and notbe stranded by the reality of shifting markets, outsourcing, and, ultimately, capitalism itself.

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9781933368658

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Reviews

Typo, a memoir about buying a typesetting company, is amusing, appalling, infuriating and wonderfully written. --The Wall Street Journal His beautifully written memoir avoids no details about the realities of managing people... [and] brings the `global' issue of globalization to an all-too-human level. --Tom Ehrenfeld former editor at Harvard Business Review and Inc. Magazine It is absolutely brilliant. Everyone in the publishing business should read it and most people in any sort of business should too. --Richard Charkin, CEO Macmillan UK This is what we would try to teach our MBA students-but we lack Mr. Silverman's sense of humor and timing. --Professor Robert Bloomfield, Cornell University Johnson School of Management's Director of Graduate Studies What really makes this book is the often entertaining picture it paints of the tribulations of trying to run a business . . . It is no wonder that at least one business school is making it mandatory reading for anyone considering starting their own business. --The Independent

Author Information

David Silverman moved up the ranks from tech geek to owner and president of Clarinda, the largest American owned typesetting and publishing company before it ceased operations due to overseas competition in 2003. He has published articles on technology and publishing in industry publications, including Wired magazine and Publishers Weekly. In addition, he has been a consultant in the industry, a frequent speaker at publishing conferences, a member of international publishing technical committees, and been a guest lecturer on the typesetting industry at New York University's master's in publishing program. He currently works as an executive at Citigroup where he is responsible for, what else, disaster recovery.

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