Overview

The twentieth century saw many developments in printing technology, which in turn influenced the way typefaces were designed and manufactured. At the start of the century, creating type was limited to a small number of elite artisans capable of hand-cutting each letter out of metal. When the manufacture of type became automated each original letter still had to be drawn by hand albeit now with minor constraints. However, after the Second World War phototypesetting technology caused a radical change in the way type was devised and although its reign was brief it led finally to the new-found freedoms and opportunities of digitisation. Alongside this background story of technological evolution, Type Designers of the Twentieth Century describes the achievements (and occasional failures) of thirty-seven key type designers to explore the evolution of the designer, the rise of the advertising agency and the changing function of the printer. The working methods of each designer, the typefaces they designed and their lasting influence are described in detail. Here you will find Frederic Goudy and Edward Johnston, Stanley Morison and Roger Excoffon, Hermann Zapf and Adrian Frutiger, renowned contemporary designers such as Neville Brody and Carol Twombly, and many more. Taken together, the work and working lives of these extraordinary designers chart the radical changes that have taken place in typography during the twentieth century.

Full Product Details

Author:   David Jury
Publisher:   Bodleian Library
Imprint:   Bodleian Library
ISBN:  

9781851245819

ISBN 10:   1851245812
Pages:   416
Publication Date:   03 July 2025
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Forthcoming
Availability:   Available To Order  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Preface Introduction PART ONE Cold Metal Type Frederic Goudy Bruce Rogers Frederic Warde Emery Walker Edward Johnston PART TWO Hot Metal Type Morris Fuller Benton Rudolf Koch Paul Renner Oswald Cooper William A. Dwiggins Eric Gill Harold Curwen Stanley Morison Jan van Krimpen Hans Mardersteig Robert H Middleton Georg Trump A. M. Cassandre Jan Tschichold Berthold Wolpe Roger Excoffon PART THREE Phototypesetting Max Miedinger Aldo Novarese Hermann Zapf Adrian Frutiger Wim Crouwel Bram de Does Margaret Calvert PART FOUR Digitisation Matthew Carter Gerard Unger Erik Spiekermann Neville Brody Carol Twombly Martin Majoor Zuzana Licko Jeremy Tankard Tobias Frere-Jones Chronology Letterform Terminology Glossary References Bibliography

Reviews

An award-winning designer as well as an academic and design historian–perhaps one of the best of our time–David Jury has a lot to say and takes his time doing so. -- Allan Haley

An award-winning designer as well as an academic and design historian–perhaps one of the best of our time–David Jury has a lot to say and takes his time doing so. -- Allan Haley David Jury is one of the UK's most prolific type historians/practitioners...his new volume, 'Type Designers of the Twentieth Century', is a welcome addition to the growing library of type origin stories. -- Steven Heller * Designing Type in a Volatile Era *

Author Information

David Jury is a writer, designer, printer and historian of type, typography and graphic design.

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