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OverviewThe success of the Web is based largely on its open, decentralized nature; at the same time, that allows for a wide range of perspectives and intentions. Trust is required to foster successful interactions and to filter the abundance of information. Trust on the World Wide Web is a comprehensive survey of trust on the Web in all its contexts. Three main targets of trust are identified: trust in content, like webpages; datal trust in services, like peer-to-peer systems; and trust in people, originating in web-based social networks. It also reviews applications that rely on trust and address how they utilize trust to improve functionality and interface. It is an ideal reference for anyone with an interest in trust within the context of the Web. It examines how the Web breeds interaction between a variety of entities - people, services, and content. It asserts that trust is a critical component for these interactions, and as the science of the web progresses, so too must the understanding of trust in a Web environment. Full Product DetailsAuthor: Jennifer Goldbeck , Jennifer GoldbeckPublisher: now publishers Inc Imprint: now publishers Inc Volume: 2 Dimensions: Width: 15.60cm , Height: 0.40cm , Length: 23.40cm Weight: 0.132kg ISBN: 9781601981165ISBN 10: 1601981163 Pages: 84 Publication Date: 20 February 2008 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of Contents1: Introduction 2: Trust in Content 3: Trust in Services 4: Trust in People 5: Applications 6. Discussion and Conclusions 7. Acknowledgements. ReferencesReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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