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OverviewThis book highlights the importance of understanding how trust and indigenous African cultural institutions enhance the development of entrepreneurial networks and relationships in Africa. Drawing on institutional theories, the author re-examines the way that entrepreneurial behaviour can be shaped, with a focus on trust, networks and the development of relationships. Analysing a combination of existing literature and empirical data from 50 internationally trading SMEs in Africa, this book reflects the growing interests of entrepreneurs, investors and corporate executives to develop trust and relationships with customers in order to invest and grow. By addressing the need for a greater understanding of how social and cultural institutions in Africa affect the continent’s economy, this book not only offers theoretical frameworks, but also future implications for practice and policy, and will provide essential reading for those studying emerging markets and globalisation,African business, and entrepreneurship more generally. Full Product DetailsAuthor: Isaac Oduro AmoakoPublisher: Springer International Publishing AG Imprint: Springer International Publishing AG Edition: 1st ed. 2019 Weight: 0.529kg ISBN: 9783319983943ISBN 10: 3319983946 Pages: 287 Publication Date: 11 December 2018 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationIsaac Oduro Amoako is a Senior Lecturer of Entrepreneurship and Small Business Management, the Leader of the Small Business and Entrepreneurship Research Group, and Manager for the MSc Entrepreneurship programme at Liverpool Business School, Liverpool John Moores University, UK. Prior to becoming an academic, Isaac was an entrepreneur for 25 years in Ghana. Tab Content 6Author Website:Countries AvailableAll regions |